DuPont believes continuous improvement is part of its Journey to Safety Excellence. This Distracted Driving Awareness Month, we’ve asked DuPont – the 2013 Campbell Award winner – to share why it put a cell phone policy in place.
Why did DuPont choose to put a cell phone policy in place?
DuPont implemented its first cell phone policy in 1999 after several studies showed the dangers of using a cell phone while driving. The research and scientific evidence made an even stronger case for change. The policy continued to evolve as the use of cell phones increased. DuPont responded to the National Safety Council “call to action” in 2009, and banned cell phone use while driving on company property, company business or while driving a company vehicle. Under the current policy, cell phone use under those conditions is only permitted if the vehicle is parked.
How did the roll out of your policy go? Were employees resistant or did they embrace it?
DuPont leaders understood the risks associated with using a cell phone while driving, and having their strong buy-in helped others to embrace the cell phone policy.
As is the case with any major change, there was some resistance. Some groups expressed concern about the policy impacting our ability to serve customers, but in fact, our customer service levels were not affected. Over time, the policy became engrained in our safety culture.
What kind of impact has your cell phone policy made? Were there any downsides?
The cell phone policy helped strengthen our overall driving safety culture. Every April, DuPont businesses and functions observe Driving Safety Month, and employees participate in programs to improve driving skills. Since safety is one of DuPont’s oldest core values, continuous improvement is part of our journey.