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For Immediate Release,
5/30/2013
Contact:
Kathy Lane
Communications Director
(630) 775-2307
kathy.lane@nsc.org
 
Summer Driving Deadliest for Teens
DriveitHOME provides driving tips for the 100 deadliest days for teen drivers
 
ITASCA, Ill., – For teen drivers busy attending graduation parties and starting their summer vacations, the period between Memorial Day and Labor Day is considered “The 100 Deadliest Days of Summer.” Since seven of the top 10 deadliest driving days of the year occur in June, July and August, DriveitHOME, a new program from the National Safety Council, would like to remind parents of ways to stay involved and keep their teen drivers safer.
 
Designed by parents for parents, DriveitHOME is a unique program including an interactive website – driveithome.org – featuring engaging videos, free emailed weekly practice tips and other critical resources including a Parent-Teen Agreement and a parent forum. The website uses humor, animation, reality video and other techniques to capture the attention of parents, while educating them on the real dangers facing their teens on the road, such as in this new infographic. It also helps parents provide ongoing education and experience for their recently licensed teens.
 
“Parents often think their work is done once their teens get a license,” said Janet Froetscher, NSC president and CEO. “To truly protect their children, parents should continue to coach their teens in the car for at least the first year after their teens get a driver license.”
 
Recommendations for parents found at DriveitHOME.org include:
  • Drive at least 30 minutes each week with a newly licensed teen
  • Practice specific skills together and provide teens with feedback in the following critical areas:
    • Scanning the road ahead to recognize and respond to hazards
    • Controlling speed, stopping, turning and following distance
    • Managing the highest risks, such as night driving and with young passengers
  • Sign up to receive weekly practice tips and suggestions via e-mail, and discuss and sign a Parent-Teen Driving Agreement.
The DriveitHOME show, a 14-city tour sponsored by The Allstate Foundation, has three performances   in June: Nashville, Tenn., Rockford, Ill., and Colorado Springs, Colo. Parents are invited to attend DriveitHOME shows, which feature the comedy of Second City Communications along with safety experts. Click here to RSVP for one of the remaining three shows.
 
NSC would like to thank all of the funders who have made DriveitHOME possible including, The Allstate Foundation, General Motors Foundation, AT&T and Toyota.
 
About the National Safety Council
Founded in 1913 and chartered by Congress, the National Safety Council, nsc.org, is a nonprofit organization whose mission is to save lives by preventing injuries and deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact – distracted driving, teen driving, workplace safety, prescription drug overdoses and Safe Communities.
 
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