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Green Cross Quarterly

Making a difference in the lives of millions.

   April 2017

  • Frat Loses Brothers, Gains Mission

    Roadway Safety Adopted as a Cause by Syracuse Fraternity


    When two members of one fraternity died in car crashes months apart, their brothers in Phi Kappa Psi stepped forward to prevent others from suffering the same loss they did.

    This wasn’t how they wanted to find a charitable mission.

    The brothers of Phi Kappa Psi at Syracuse University would have been perfectly happy to find a generic cause to support, one that didn’t have such a deep and painful connection. But having lost two brothers to car crashes just four months apart, taking on roadway safety was probably inevitable.

    The fraternity initially started planning its Safe Driving Week at the New York state university after the death of Hunter Watson, 20, and a member of Phi Kappa Psi, who was killed in June. Watson was a passenger in a Jeep that went through a stop sign in Maryland. The Jeep was struck on the passenger side by a Ford pick-up truck, and Watson was pronounced dead at the scene.

    In October, the group started forward with a week’s worth of events, including soliciting pledges to end distracted driving, holding a social media awareness day, accepting pies in the face in exchange for donations and hosting a Whiffle Ball tournament. But the week was cut short when another member of the fraternity was killed in a crash.

    Vincent "Vinny" Maugeri, 22, died after his car went off the road and crashed and caught fire in an early morning incident. The fraternity suspended the last event of the week to grieve.

    The 2016 event concluded with more than 1,000 signatures from other students pledging to end distracted driving, as well as more than $5,600 raised for the National Safety Council.

    The fraternity is planning to repeat Safe Driving Week again in 2017, and hopes to raise both awareness and funds to remember the brothers that it lost in 2016.

    You, too, can help NSC in its work to combat distracted driving. Give today at nsc.org/donate and your contributions will be matched dollar for dollar through Chairs’ Challenge matching gift program during the month of April!


    April Is The Time To ‘Just Drive’

    Council’s Distracted Driving Awareness Month Campaign Offers Safety Resources


    With April as Distracted Driving Awareness Month, organizations can take advantage of a variety of materials and messaging to help their people be safer behind the wheel.

    Through its Distracted Driving Awareness Month campaign, the National Safety Council is working to reduce deaths on the streets and highways by giving drivers everywhere the tools they need to “Just Drive.”

    The Council is projecting that more than 40,000 people were killed on our nation’s roadways in 2016. This total is an increase of 16% since 2014, and the hike comes on the heels of an 8% increase between 2014 and 2015. That 16% rise is the largest two-year percentage increase in more than 50 years.

    As transportation incidents are the most common cause of on-the-job deaths, this trend should be particularly unsettling to workplaces. But there are options. The Distracted Driving Awareness Month campaign will offer through April a strong and steady flow of information. DDAM, with the theme of “Just Drive,” focuses mostly on distracted driving but includes some facts about drunk, drugged and drowsy driving.

    Available resources will include social media messaging, posters, infographics, best practices and other tools that address how the use of cell phones or infotainment systems can be dangerous and even deadly. By downloading and sharing these materials, companies can demonstrate their support for focused driving while giving their employees the guidance necessary to keep them and their passengers safe.

    The Council’s DDAM campaign is complimented by the NSC role in the Road to Zero Coalition. This organization – which includes the U.S. Department of Transportation's National Highway Traffic Safety Administration, the Federal Highway Administration and the Federal Motor Carrier Safety Administration – is aiming to end all traffic fatalities within the next 30 years.

    The nation’s roadways play a critical role in all of our lives. Using resources available through the Distracted Driving Awareness Month campaign, organizations can address hazards and make themselves, their employees and their communities safer. Those resources, and more information, can be found at nsc.org/ddmonth.

    All contributions to the mission of preventing distracted driving will be doubled during Distracted Driving Awareness Month – please give today!

    Sponsor of 2017 Distracted Driving Awareness Month


    ​Google Assists NSC In Key Areas

    Grant Helps With Ads, App Drives Fundraising


    The National Safety Council is taking advantage of a grant from Google to raise awareness of NSC safety campaigns, while also using a new app to reach potential donors.

    Google is providing NSC with a grant that will allow the Council to run ads in Google Paid Search that range from NSC membership and workplace training to Distracted Driving Awareness Month. This Google grant – along with access to the Google One Today platform – represents an in-kind donation of about $500,000 from the tech giant.

    Google One Today matches interested potential donors with nonprofit organizations by linking initiatives to individuals who – because their friends or family have donated to similar causes – appear likely to donate.

    NSC is grateful for this exciting new partnership with Google!


    A Coalition Is Working Toward Zero

    Join the Road to Zero Coalition and Make Roads Safer


    The Road to Zero Coalition needs you to help eliminate preventable deaths on our roadways.

    The National Safety Council leads the Road to Zero Coalition, and it is hoping you are ready to join. The organization includes the U.S. Department of Transportation's National Highway Traffic Safety Administration, the Federal Highway Administration and the Federal Motor Carrier Safety Administration, and its goal is to eliminate all traffic fatalities within the next 30 years.

    By joining the Road to Zero Coalition, companies and organizations can become part of a community with the common goal of safer travel. Members include companies, advocacy groups, government bodies, hospitals, insurance companies, first responder groups and universities. They collectively are part of a process of promoting behavior-change strategies and developing strategic plans for self-driving cars and human-vehicle-roadway communication.

    One element of the approach is to promote proven lifesaving strategies, such as seat belts, rumble strips, behavior change campaigns and data-driven enforcement. The Road to Zero strategy also calls for development of a scenario-based vision on how to achieve zero traffic deaths, and the coalition further will oversee $1 million a year in grant for organizations working to make the roads safer.

    Learn more about the Road to Zero Coalition here.

  • Green Cross for Safety Gala Ahead​

    Most Prestigious Awards in Safety to be Presented in May



    You can join NSC as it recognizes outstanding achievements in safety excellence, innovation and advocacy at the Green Cross for Safety Gala May 25 in California.

    NSC will honor outstanding achievements through its Green Cross for Safety® awards in May, presenting the most prestigious awards in the safety industry.

    Beyond the opportunity for networking with top safety professionals, organizations also can be part of the event through a variety of sponsorship opportunities.

    Scheduled for Thursday, May 25, the gala will be held at the Loews Coronado Island Hotel, just outside of San Diego. Companies and individuals to be recognized for accomplishments in three categories: Excellence in Safety, Safety Innovation and Safety Advocate.

    A variety of sponsorship packages are available, each of them offering the chance to be associated with the core mission of the Council: eliminating preventable deaths in our lifetime.

    Learn more about the event at this link, and see the sponsorship packages by clicking here.

    NSC Membership Has Its Advantages

    With Resources Targeting Various Risks, the Council is Worth Joining

    ​Preventable deaths are on the rise, with 13 people dying on the job every day. Having a source of critical safety information can prevent injuries and save lives. That’s why being a member of the National Safety Council is so important.

    The modern workplace is the best place to share a message of safety, delivering to people information that can help them in their professional and personal lives. The Council educates millions of consumers through its 13,500 corporate members. With a mission of eliminating preventable deaths in our lifetime, NSC hopes to reach even more people to make safety a daily priority.

    NSC provides extensive workplace training, which allows employees to make their workplaces safer for everyone.

    Membership also offers access to an exclusive benchmarking study, training tools, a webinar and audio library, publications, best practices, safety awards and the Council’s annual Injury Facts guide.

    Organizations also can show their support of safety by taking advantage of sponsorship opportunities for the Green Cross for Safety awards, Rising Stars of Safety and the Young Professionals Division.

    For more information on membership, click here.

National Safety Council Mission

The National Safety Council eliminates preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy.

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