Dear Friend:

Motivating the public to change behavior is no small challenge, but providing people with the facts they need to make informed decisions is half the battle.

With this in mind, the Air Bag & Seat Belt Safety Campaign has developed the enclosed Communication Action Kit to help educate and clarify the lifesaving capabilities of air bags and how drivers can minimize the risks to passengers - especially children.

Through in-depth focus group and survey research, the Campaign has designed a straight-forward message to motivate the public to buckle up on every trip and ensure kids are properly restrained in the back seat. The research also found that the public has faith in air bags, but parents and caregivers want to know what to do to keep their children safe. Therefore, the Campaign has developed safety points in conjunction with the National Highway Traffic Safety Administration - points which should be incorporated in any form of public communication on this issue.

The Campaign's approach is based on a simple message, "Air Bag Safety: Buckle everyone! Children in back!" In this kit you will find a range of materials to communicate this air bag safety message to a variety of audiences, including but not limited to consumers, employers/employees, elected officials, law enforcement, and health care professionals. And, whether you pro-actively work with media, or operate in more of a response mode, these materials will help prepare you and provide you with the tools you need to adequately meet media requests.

Specifically, the kit contains:

• Drop-in Articles - Two Formats
• Air Bag & Seat Belt Safety Talking Points
• Sample Air Bag Safety Press Release
• Spread the Message
• Sample "Tag Lines"
• Sample Public Service Announcements
• Air Bag & Seat Belt Safety Fact Sheet
• Air Bag & Seat Belt Safety Tips
• Materials Order Form