The National Safety Council and FocusDriven – Advocates for Cell-Free Driving are proud to announce the winners of their joint "On the Road, Off the Phone" public service announcement contest. The groups asked aspiring filmmakers to educate the public on the dangers of the cell phone conversation while driving. Distracted driving kills at least 5,500 people each year and the No. 1 distraction behind the wheel is cell phone use. Consider these facts from the National Highway Traffic Safety Administration:
- At any given daylight moment, less than 1 percent of drivers are actually texting on a phone, while about 9 percent of drivers are actually talking on phones.
- Of the 23 percent of crashes involving cell phone use each year, only 2 percent involve texting – the other 21 percent involved cell phone conversations.
Not everyone understands why cell phone conversations – on handheld or hands-free devices – can be deadly. The winning videos are a step in educating the public about this danger.
"Your Phone Can Wait"
- Visit the FocusDriven website to read stories of victims affected by cell phone use behind the wheel.
- Read about cognitive distraction in the NSC White Paper.
- Take a look at this poster. Estimates indicate drivers using cell phones "look at" but fail to "see" up to 50 percent of their driving environment.
- Find public education materials.
- Read the research. For example, the MRI images of the brain below are from a Carnegie Mellon University study where people listened to sentences while driving on a simulator. The pictures show that just listening decreases an area of the brain also used for driving by 37%:
"Goodyear is a strong advocate of safety, particularly on the road. We expect our associates to set good examples, and that includes how cell devices are used while driving. By sponsoring the On the Road, Off the Phone PSA contest, Goodyear is taking our responsibility a step further and encouraging all drivers around the country to think about safety and put down their cell phones while driving."
- Rich Kramer
CEO, President & Chairman
The Goodyear Tire & Rubber Company