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Itasca, IL – The National Safety Council has joined the Juvenile Products Manufacturers Association of Mount Laurel, NJ, in an awareness campaign to alert parents and caregivers on the importance of properly using safety devices such as straps and harnesses on all juvenile products.
Keeping baby safe and well is parents' No. 1 goal. Unfortunately, falls are still the leading cause of non-fatal injuries for all young children in the U.S. In fact, about 8,000 children are treated in emergency rooms for fall-related injuries every day. Straps and harnesses can help mitigate some of the risk.
"At the National Safety Council, child safety is a top priority. By joining this campaign, we are educating the public while keeping infants and toddlers out of harm's way," said Amy Artuso, senior program manager at NSC. "Knowing how important it is to properly secure children into products like strollers, car seats and high chairs can be life-saving."
Baby Safety Month kicks off today with a month-long awareness campaign via www.babysafetymonth.org, a website dedicated to baby safety education. Parents and caregivers can learn about keeping infants and children securely fastened while at home, on the go or in the car and the safety concerns associated with leaving children unattended or not properly using the straps on juvenile products as intended.
Whether it's in the home or on the go, the NSC and JPMA urge parents to Strap in for Safety:
About Baby Safety Month Baby Safety Month started in 1983 when JPMA initiated Expectant Mother's Day. In 1986 it was extended to a week-long celebration, and in1991 JPMA sponsored the first Baby Safety Awareness Month. Since then, every September has been designated as Baby Safety Month.
About the Juvenile Products Manufacturers Association The Juvenile Products Manufacturers Association (JPMA) is a non-profit association representing the prenatal to preschool industry. JPMA serves as an advocate for the industry and is committed to ensuring the safe use and selection of juvenile products. Each September, JPMA celebrates its Baby Safety Month initiative, heavily promoting the campaign's messages through its consumer brand, Baby Safety Zone. To learn more about JPMA, its programs and its members, visit www.jpma.org. Follow JPMA on Twitter @JPMA, connect with JPMA on Facebook or on YouTube. Parents, caregivers and consumers should visit www.BabySafetyZone.org.
About the National Safety Council The National Safety Council is a nonprofit organization whose mission is to eliminate preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. Founded in 1913 and chartered by Congress, NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact.
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