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Itasca, Ill. and Iowa City, Iowa – July 7, 2015 – The National Safety Council and the University of Iowa today launched a new website, MyCarDoesWhat.org, to help educate consumers about new automotive safety technologies and how they work. MyCarDoesWhat.org includes educational videos and other information about a variety of safety technologies including back-up cameras, blind spot monitoring systems, forward collision alerting and other systems that help drivers avoid or reduce the severity of a crash. The goal of the website is to teach drivers how to most effectively use these safety technologies, leading to safer driving.
"The fact is that safety technologies save lives, yet many drivers don't know what they are or how to use them," said Deborah Hersman, president and chief executive officer of the National Safety Council. "Knowledge is power. MyCarDoesWhat.org puts motorists in the driver's seat to make our roads safer."
The number of new safety technologies included in vehicles is growing daily, yet there is little information available to consumers about these technologies.
"These technologies increase safety and assist drivers by preventing or lessening the severity of crashes," said Daniel McGehee, director, Transportation and Vehicle Safety Research Program at the University of Iowa Public Policy Center. "MyCarDoesWhat is designed to raise awareness of the technologies and how they can be used to keep us all safer on the roads."
Some of the safety technologies featured on MyCarDoesWhat.org include:
The website is part of a larger national education campaign set to launch in the fall. The data-driven campaign includes academic and consumer research, videos, graphics, animation, social media, a game, an app, and advertising to educate drivers.
For more information on automotive safety technologies go to MyCarDoesWhat.org. Follow MyCarDoesWhat on Twitter and Facebook.
About the National Safety Council
Founded in 1913 and chartered by Congress, the National Safety Council, nsc.org, is a nonprofit organization whose mission is to save lives by preventing injuries and deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact – distracted driving, teen driving, workplace safety, prescription drug overdoses and Safe Communities.
About the University of Iowa
The Transportation & Vehicle Safety Research Program at the University of Iowa works to improve technology design through a better understanding of how drivers perform and behave in crash situations. Their research-driven program works at the intersection of safety technology and public policy. The program's areas of research include: human factors and human behavior, advanced in-vehicle safety technologies, driver distraction, teen driving, crash analysis and autonomous vehicle policy.
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