Road to Zero San Francisco Grant

San Francisco Metropolitan Transportation Agency

Vision Zero San Francisco: Distracted Driving

San Francisco, in partnership with the National Safety Council, conducted its first on-road evaluation and anti-distracted driving campaign.

Bringing together the city’s transportation, public health and enforcement agencies, San Francisco staff collected data on the prevalence of distracted driving and the perception of its dangers, developed messaging around it and conducted multiple high-visibility enforcement events. Evaluation was conducted to test whether such a combination of actions could lead to reduced distracted driving.