NSC Joins PAVE Coalition to Build Public Understanding of Automated Vehicles

NSC Joins PAVE Coalition to Build Public Understanding of Automated Vehicles

Groups aim to codify language, ease driver wariness of potentially life-saving technology.

LAS VEGAS – The National Safety Council is pleased to join a nationwide coalition of organizations dedicated to raising public awareness about automated vehicles and the safety benefits of advanced driver assistance systems. PAVE – an acronym for Partners for Automated Vehicle Education – will help counter the confusion about current and future technologies so drivers and policymakers are fully educated about the life-saving potential of these advancements.

The PAVE Coalition was unveiled today at the Consumer Electronics Show in Las Vegas.

“We are on the brink of the next generation of transportation – creating not just the safer car, but the safer driver,” said NSC President and CEO Deborah A.P. Hersman. “NSC is proud to join PAVE and work alongside organizations that, like us, believe in the promise of automated vehicle technology for enhanced mobility, improved sustainability and, above all, safety.”

Motor vehicle crashes continue to be a leading cause of preventable death in the United States, killing more than 40,000 annually. Technology available in vehicles today holds promise for saving lives, but surveys indicate that many drivers are both confused and resistant to such advancements.

In 2015, the Council launched the first national public education campaign, MyCarDoesWhat?, dedicated to addressing drivers’ questions and fears. Joining the PAVE Coalition further affirms the Council’s commitment to advancing consumer education and partnering with like-minded organizations to promote the life-saving promise of automation.

Other PAVE Coalition members include AAA, American Public Transportation Association, Audi of America, Aurora, Consumer Technology Association, Cruise Automation, Daimler, INRIX, Intel, Mobileye, Munich RE, National Council on Aging, National Federation of the Blind, NVIDIA, SAE International, Securing America’s Future Energy, Toyota, U.S. Chamber of Commerce, Volkswagen, Voyage, Waymo and Zoox.

On Wednesday, Jan. 9, at CES, Hersman will participate in an executive keynote panel discussion, The New Mobility Revolution: Getting Consumers Ready.

For more information about PAVE, please visit pavecampaign.org.

About the National Safety Council
The National Safety Council is a nonprofit organization whose mission is to eliminate preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. Founded in 1913 and chartered by Congress, NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact.

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