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- NSC.org
- NSC Shop
- Injury Facts
- Safety+Health Magazine
Cause-related marketing is a partnership between a business and a nonprofit, where a portion of what the business sells goes to support the nonprofit’s work. It can be as simple as donating a percentage of sales from a featured product. Your customers feel good knowing their purchase makes a difference, your brand becomes part of something meaningful, and the National Safety Council gains the support it needs to help keep people safe.
Since 1913, the National Safety Council has worked to prevent injuries and save lives at work, on the road and at home. Partnering with NSC connects your brand to a mission that nearly everyone shares: making sure the people we care about get home safely at the end of each day.
You don’t need any experience with cause-related marketing to get started. Our team will work alongside you to find an approach that fits your business, your customers and your goals, and we’ll show you the difference your partnership makes.
As a participating company, your brand can be recognized alongside other organizations that share a commitment to protecting people at work, at home and on the road, while engaging employees and customers through trusted safety resources and national awareness efforts.
Your partnership will help advance the NSC mission by supporting research, training and advocacy efforts that prevent injuries and save lives.
percent of sale
Donate a percentage or set amount from the sale of a product, product line or service for a defined period. It is the simplest way to show customers that buying from you supports safety.
Example: $1 from every purchase from June 1-30 supports NSC, up to $25,000.
customer round-up
Give customers the option to round up their total or add a donation online or in store. Small amounts add up quickly, and every customer becomes part of the mission.
Example: Round up your purchase to help keep people safe. 100% of round-up donations go to NSC.
co-branded campaign
Pair your brand with NSC messaging around a product launch or observance, like National Safety Month in June or Distracted Driving Awareness Month in April. Your campaign carries a trusted safety message and NSC receives a contribution.
Example: Proud partner of NSC during National Safety Month in June, one of the nation's largest safety awareness campaigns.
Interested in partnering with NSC? We would love to hear about your brand and your goals. Learn more and start the conversation.
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