Road to Zero Newsletter

March 2020

Road to Zero Meeting Recap

Thank you to everyone who attended, participated in and supported our recent Road to Zero Coalition meeting. It was great to engage with so many Coalition members and share your successes with all of our attendees. If you missed the meeting, be sure to check out the recording.

Looking ahead, we have several exciting Road to Zero webinars coming soon. Get your call-in information ahead of time. Next up:

1 p.m. (EST) March 25
Implementing a Bicycle-Friendly Driver Program, A Road to Zero Coalition Webinar
Speaker: Molly McKinley

Bicycle Colorado, 2018 Safe System Innovation Grant recipient, will give an overview of the implementation of its statewide Bicycle-Friendly Driver program, including lessons learned and next steps for the program. Bicycle-Friendly Driver is designed to teach motorists and bicyclists how to use our streets safely together. The 90-minute, interactive course covers laws for each road user, discusses how to navigate on-street bicycle infrastructure and reviews how to avoid common crashes between motorists and bicyclists.

Check out the rest of our upcoming Road to Zero webinars to see what the Safe System Innovation Grant winners have accomplished.

Distracted Driving Awareness Month

April is Distracted Driving Awareness Month, a time to recognize and eliminate deaths and injuries caused by distracted driving. You can join the National Safety Council in saving lives and preventing injuries by creating awareness of distracted driving risks in your workplace, home and community. Sign up now to access free materials as soon as they’re ready later this month. When you get behind the wheel of a car, set your distractions aside and just drive. Learn more and pledge to drive without distractions at nsc.org/JustDrive.

NLC Report on Pedestrian Zones

The National League of Cities has a new report on pedestrian zones that highlights the many ways cities around the world have implemented these zones, how they could impact your community and the key considerations for successfully implementing them.

Check out the full report to learn more.

Protect Kids from Hot Cars

Join the campaign to raise awareness and prevent pediatric vehicular heatstroke. NHTSA will mark National Heatstroke Prevention Day on May 1 with a variety of activities to increase public awareness about the causes and consequences of pediatric vehicular heatstroke incidents. The campaign includes a host of creative and informative reminders designed to ensure child passengers are not left behind in the car by parents and caregivers and to prevent children from gaining unsupervised access to motor vehicles. Now is the time for you to raise awareness for this important campaign.

These materials are available on the Traffic Safety Marketing website, with additional resources available from the National Child Passenger Safety Board, and are suitable for use across a variety of communications channels. Some examples of how to deploy these creative assets to effectively reach parents and caregivers include: in-store signage, storefronts, parking lots, printed receipts, broadcast outlets, and print and online advertising. Your website, social media channels, electronic newsletters, periodic mailings, account statements and publications can also be very effective.

Heatstroke is the leading cause of vehicular, non-crash-related deaths for children younger than 14. In fact, more than 100 children died in 2018 and 2019 in hot cars.

Most people don’t realize:

  • In 10 minutes, a car can heat up by 20 degrees and rolling down the windows does little to keep a vehicle cool
  • A child’s temperature rises three to five times faster than an adult’s; in a hot vehicle, they could die within minutes
  • Summertime is the peak season for these tragic incidents but heatstroke has occurred in outdoor temperatures as low as 57 degrees

While it may seem like an impossible mistake to make, no one is immune. Parents and caregivers from all walks of life, all genders, income levels, ethnicities, ages and races have lost children to heatstroke. This tragedy is 100% preventable.

We each have a role to play to help keep our kids safe. Share NHTSA’s life-saving tips and resources with your friends, neighbors, colleagues, networks and constituencies.

Stay in the Know

The Federal Highway Administration Safety Compass newsletter aims to increase highway safety awareness and provide resources to the highway safety community to help save lives. The newsletter is published three times a year and includes articles on safety-focused offerings from FHWA and other DOT modes, our state, local, and Tribal partners, and other stakeholder groups. Download a PDF version.

Listen to the Roadway Safety Foundation's new podcast, Road Safety @ Rush Hour. This monthly podcast series will discuss the latest topics and trends in roadway safety technology and innovation from diverse perspectives. Click here to listen.

The National Safety Council is now offering its free Children in Hot Cars training in English and Spanish. Take the training to educate yourself and everyone you know of this danger so we can better protect our most vulnerable passengers.

The Lifesavers National Conference on Highway Safety Priorities takes place March 15-17 in Tampa. Take a look at the presenters and plan your schedule now.

We can feature your news as well. To submit news, announcements or updates for inclusion in the Road to Zero newsletter, email your message to [email protected]. Include all relevant details, links, names, etc. and any special notes regarding the announcement.

News From the Hill


On Feb. 4, National Highway Traffic Safety Administration Acting Administrator James C. Owens spoke at the Road to Zero coalition meeting. Administrator Owens highlighted NHTSA’s commitment to the Coalition and its goal of getting to zero roadway deaths.


On Feb. 10, the Office of Management and Budget released “A Budget for America’s Future,” President Trump’s Fiscal Year 2021 budget request. The budget requests $21.6 billion for the U.S.


Department of Transportation in FY2021 (beginning Oct. 30, 2020). The budget requests $50.7 billion for Federal Highway Administration programs and a combined $1.7 billion for NHTSA and the Federal Motor Carrier Safety Administration. The budget proposes a 10-year reauthorization of surface transportation programs included in the Fixing America’s Surface Transportation (FAST) Act, which is set to expire at the end of this year.