Statement from National Safety Council President & CEO, Deborah Hersman, on the One-Year Anniversary of Automakers’ Commitment to Automatic Emergency Braking Technology

Collision avoidance technology can make our roads safer

Itasca, IL – "Last St. Patrick's Day, the American driving public got lucky. In an unprecedented move, 20 automakers voluntarily committed to making automatic emergency braking standard on all newly-manufactured vehicles by 2022, accelerating fleet penetration up to three times faster than if we waited for formal regulation. Toyota upped the ante days later by committing to implement the crash avoidance technology into most of its new vehicles by the end of 2017. These automakers' commitment marked a shift in how we address traffic safety, with regulators, traffic safety organizations and automakers linking efforts to combat a public health crisis that claims 100 lives a day."

"Motor vehicle fatalities continue to rise, and technology holds a solution to persistent problems. The National Safety Council would like to see automakers voluntarily commit to making other critical safety features – such as lane departure warning systems, blind spot detection, or adaptive headlights – standard equipment as well. Now is not the time for complacency; it is the time for action. We all need to be on the road to zero deaths, and innovation and collaboration will put us there."

*This statement should be attributed to National Safety Council President & CEO Deborah A.P. Hersman*


About the National Safety Council

Founded in 1913 and chartered by Congress, the National Safety Council,, is a nonprofit organization whose mission is to eliminate preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact – distracted driving, teen driving, workplace safety, prescription drug overdoses and Safe Communities.


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