Schneider Wins Green Cross Safety Advocate Award

Safety Advocate Award   sponsored by 

Each year, drunk driving claims around 10,000 lives. The Driver Alcohol Detection System for Safety (DADSS) program was created to develop a first-of-its-kind technology holding the greatest potential to reverse this deadly trend. In 2021, Schneider became the first truckload carrier to conduct a pilot of this lifesaving alcohol detection technology. 

Between September 2021 and May 2022, the first Schneider trucks were fitted with the DADSS technology device, and drivers began testing the system. Through May 1, 2023, Schneider drove more than 206,634 miles, producing a total of 89,689 samples and 21,784 total sensor operation hours. Through testing, Schneider drivers were the first to identify and report problems with the device. Data generated allowed the device to be optimized, and validated the device’s speed, accuracy and reliability. DADSS is now slated to become a feature in new cars once it has completed a performance protocol review.

Meet the Other Finalists


Argos is one of the largest cement and ready-mix producers in the U.S. and a global sustainability leader in the heavy construction materials industry. From 2018 to 2019, Argos experienced 23 mixer rollovers resulting from different behaviors that became severe, injury-inducing and costly for the organization, averaging ($80k+/incident). 

To address this problem, Argos created a replica of its current ready-mix trucks in a virtual reality (VR) environment. Drivers can steer the virtual truck along a winding road and feel the same effects as driving behind the wheel of an actual mixer. Newer VR training has received tremendous positive feedback. Argos’ rollovers have dropped tremendously over the last four years since the implementation of the VR program. This technology has changed how its drivers operate the mixer on the roadways thanks to the additional hands-on training these simulations provide.

Flagman Inc. 

Between 2016 and 2018, about 566 people were killed and 14,371 injured in crashes involving disabled vehicles on the side of the road. The mission of Flagman Inc. is to save the lives of first responders, highway workers, the motoring public and their passengers by raising awareness for Slow Down Move Over laws. 

The Flagman K-12 Education Outreach Traffic Safety Program is a comprehensive initiative aimed at enhancing road safety awareness among students and their families. Flagman, a global initiative, uniquely addresses the challenges faced by first responders and highway workers through school assemblies, real-world scenarios and firsthand narratives. Pre- and post-assembly surveys showcase substantial improvements in students' awareness and comprehension of essential road safety principles. By empowering the next generation of drivers with informed decision-making tools, this program plays a pivotal role in fostering a culture of road safety. 

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