Our Mission is Safety
The National Safety Council eliminates preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy.
Have questions? Visit our FAQs or contact NSC.
The Road to Zero Coalition, managed by the National Safety Council, released a comprehensive report laying out strategies to end roadway deaths in the U.S. by 2050. It is the first time so many organizations have collaborated to put forth a plan to address motor vehicle fatalities, which recently increased after years of decline.
The Coalition, in a report written by the RAND Corporation, a nonprofit, nonpartisan research institution, identified three main initiatives to reduce roadway fatalities:
“The time has come for us to demand 100 percent safe roads,” said Lorraine Martin, president and CEO of the National Safety Council. “With the strategies outlined in the Road to Zero report, this goal is possible. Everyone can play a role in reducing 100 percent preventable roadway fatalities and helping Americans live their fullest lives.”
The report, A Road to Zero: A vision for achieving zero roadway deaths by 2050, is released in the midst of national discussions about motor vehicle safety issues, such as automated vehicles, investing in infrastructure, distracted driving, and alcohol- and drug-impaired driving.
In the short term, the report stresses enforcing and strengthening current traffic safety laws, providing new resources for traffic safety researchers and practitioners, and supporting those who design and build roads and vehicles.
While widespread use of fully automated vehicles is still decades away, the Coalition proposes accelerating the benefits of new technologies by creating partnerships between public safety and health groups and industry professionals.
The report also encourages fostering a safety culture and adopting a safe systems approach. Many businesses have made great improvements in fatality and injury rates through adopting a safety culture, and a number of cities have adopted a Vision Zero strategy incorporating the safe systems approach that accommodates human error. But to be fully effective, these ideas need to spread across the country.
“The safe systems approach has saved lives in other countries. Sweden reduced the number of traffic deaths by more than half since the approach was introduced,” said Liisa Ecola, a senior policy analyst at RAND and lead author of the report. “This shows that we in the U.S. can make large strides in traffic safety with existing technologies and policies.”
The Road to Zero Steering Group has been integral to the creation of this report. The Road to Zero Coalition also supports innovative strategies through the Safe System Innovation grants. Funding was provided in 2017 and 2018.
Coalition membership is continuously growing. If your organization is interested in joining the Road to Zero initiative, please fill out this membership form.
Download the Logo
Imagine a world with no roadway fatalities. Three strategies will lead the way.
The National Safety Council eliminates preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. Donate to our cause.
The National Safety Council is a nonprofit, 501(c)(3) organization.