Road to Zero Events
The Role of Traffic Safety Culture in Addressing Roadway Fatalities
1:30 p.m. (ET) July 20
It will take decisive action to address the 42,915 deaths we saw on our streets last year. It will also take a shift in our culture that currently accepts those deaths and a shift in a shift in how we communicate about traffic safety and prioritize it as transportation stakeholders. This 90-minute webinar will explore the role traffic safety culture plays in addressing fatalities, examine current research, including that around fear-based messaging vs. positive messaging, and promising practices around developing a positive traffic safety culture. Attendees will learn the role traffic safety culture plays in addressing traffic safety through messaging and implementation, and ways practitioners can improve their own work to create a society where zero is the only acceptable number of deaths on our streets. Register.
Putting it to Work: Strategies, Interventions in Traditionally Underserved and Vulnerable Communities
2 p.m. (ET) July 21
This session will build on the knowledge gained during the webinar Back to Basics: Transportation Safety in Traditionally Underserved and Vulnerable Communities. It is highly recommended that attendees view that session. Reducing transportation deaths takes hard work and decisive action. This webinar will explore strategies and interventions currently being deployed in traditionally underserved and vulnerable communities. Attendees will hear from practitioners about opportunities to improve safety and mobility and overcoming challenges to creating change. Register.
New webinars are posted in this space regularly. Recordings of meetings, and supporting documents and presentations also are available in the webinar archive.